7 KPIs You Should Be Using to Evaluate Video Content
7 KPIs You Should Be Using to Evaluate Video Content There’s nothing more exciting than rolling out a new video project or campaign for the first time. All of your hard work spent developing, shooting, and tinkering is finally going on display to tell the world about your brand or product. It can be easy to get caught up in the moment wanting to celebrate your achievement, and you should! However the real truth is that just publishing your video content is only half the battle; the real work has only just begun. The critical next step is now to track that video content and ultimately evaluate your video content’s success. Whether you’re just starting out in your journey in video production, a seasoned pro, or simply want to know more about the potential of the video content you have hired someone to create for you, it is imperative that you use all the tools available at your disposal to determine if your content is succeeding in the way you need it to. With that in mind, we at F...