Foundation Digital Media Blog

  WHITEBOARD ANIMATION VIDEOS April 19, 2022  |  Video Production The Dos and Don’ts of Whiteboard Animation Videos You are looking for a fresh and creative way to engage your audience, whether that means your staff or your customers. Whiteboard animation videos are growing rapidly in popularity, making it more likely that your company will want to create these types of videos. Unfortunately, there are a lot of content creators out there who haven’t yet mastered the art of this unique video style.  Before you put out your own video, here is a comprehensive list of things you will want to do and things to avoid. Do Present a Clear Message If you are just   getting started with animated videos , it can be tempting to create one large and comprehensive video that tackles all of your issues at once. This is generally not advised because shorter videos perform better. Instead of including everything and the kitchen sink, try to stick to just one clear and focused mes...

  CHOOSING BACKGROUND MUSIC April 8, 2022  |  Video Production The Art Behind Choosing Background Music for Corporate Videos Whether you want to   improve your company’s YouTube channel  or   boost your social media profile , you need to consider every aspect of your company’s videography. Most companies consider the script and message they want to share with the world, but they neglect one of the most important aspects of their content: choosing effective background music for corporate videos. How should your company choose the all-important music that accompanies their video content? Here are a few tips to make the selection process a little bit easier. What Role Does the Music Play? Before selecting the perfect track, you must first evaluate what role the music will play in the video you are creating for your business. Some companies want background music that enhances the content but does not steal the show. Others want music accompanying the video to a...