COLOR GRADING
COLOR GRADING, WHAT IS IT? May 25, 2023 | Video Production Color Grading It’s a vital part of video production that helps to establish the look and feel of a project. It is the job of the colorist to bring out the best in the footage and create a cohesive visual narrative. In this blog, we will explore what a color grade does and why their work is so important. Who is a Colorist? A colorist is a video specialist who works on the post-production side of things. They are responsible for applying color grading to raw footage to achieve the desired look and feel of the final product. Color grading involves manipulating the colors, brightness, and contrast of the footage to create a cohesive look. What Does a Colorist Do on a Video Shoot? On a video shoot, the colorist’s role is to ensure that the footage is captured correctly to achieve the desired color grading. Here are some of the tasks that a colorist may undertake during a video shoot: Camera Settings and...