Foundation Digital Media Blog

  Common Mistakes to Avoid When Producing a Non-Profit Video: A Client’s Perspective Creating a compelling non-profit video is essential for telling your organization’s story, engaging donors, and inspiring action. However, many non-profits, especially those without a background in video production, can easily fall into common pitfalls. As a client looking to produce a non-profit video, understanding these mistakes and avoiding them can significantly improve the quality of your project and the impact it will have. In this blog post, we’ll discuss some of the key mistakes to avoid when producing a non-profit video from the client’s perspective. 1. Not Defining Clear Goals and Objectives One of the biggest mistakes clients make is not clearly defining the goals of their video. What do you want your audience to do after watching the video? Whether it’s donating, signing up for a newsletter, or simply learning more about your cause, it’s crucial to establish your objectives early on. W...

5 Steps to Surpass Your Competition with Video Marketing March 7, 2025  |  Video Production 5 Steps to Surpass Your Competition with Video Marketing In today’s digital landscape, video marketing has become one of the most effective ways to connect with audiences, increase brand awareness, and drive conversions. With  more businesses leveraging video content , standing out from the competition has never been more crucial. So, how can you outperform your competition with video? The answer lies in creating compelling and strategic video content. Here are five proven steps to help you achieve this. 1. Understand Your Audience’s Needs The first step in outperforming your competition with video is understanding your target audience. Without knowing who your audience is and what they care about, you risk creating videos that miss the mark. Take time to research your audience’s preferences, pain points, and desires. Use tools like social media insights, customer surveys, and Goog...