Foundation Digital Media Blog

  Gear Breakdown: DJI RS II & RSC II Gimbals Here at Foundation Digital Media, we are constantly searching for the best technologies available and comparing gear breakdowns to deliver our customer’s the highest quality product for their budget. We’d like to begin passing these evaluations on to you, our customers, and to our colleagues in  Washington D.C. video production  and elsewhere. We’d love to help elevate your next project to a professional video standard, but we hope these breakdowns will provide you with the tools to get started today in developing your own incredible video content. DJI RS II & RSC II Gimbals Gear Breakdown Today we’re taking a look at a gear breakdown of the new Ronin-S II and Ronin-SC II 3-axis, handheld gimbals from industry powerhouse, DJI. The latest in the industry groundbreaking Ronin line has lived up to the hype, finding new ways to trim down weight while incorporating more functionality and portability in design. At a price po...

  WORKING WITH A BOUTIQUE VIDEO PRODUCTION COMPANY March 11, 2021 How to Work With a Boutique Video Production Company The Boutique Video Production Company Process Far too often, small-to-medium-sized business owners attempt to learn the ropes about everything related to their businesses—especially branding and marketing. This, unfortunately, leads to thousands of dollars worth of equipment and time wasted, and perhaps even a video that wasn’t exactly what you envisioned. There are still ways for a business owner to get involved with the creative process, all while entrusting the more difficult aspects of video production with the industry professionals. Before you hastily search “Video Production Companies near me,” first consider these important steps to work with a boutique video company or agency. Hire a video agency that works in your industry Boutique creative agencies or companies tend to work in the niche where they have developed the most business in. This might happen by...

  HOW TO RECORD THE BEST AUDIO FOR VIDEO CONTENT February 3, 2021  |  Video Production How to Record the Best Audio For Video Content  When shooting video content and digital media, there are a lot of variables to consider. Some, like choosing the right talent and the quality of the camera, can appear quite noticeable immediately when creating your content. Other details are not quite as overt. At the top of the list of “small details that have the biggest impact” on your shoot has got to be recording professional, high-quality audio for video. Effective Audio for Video Content These days, the options for recording high-quality audio for video content seem limitless. Yet somehow despite the advent of every sort of technology possible to improve audio quality in video content production, it feels more difficult than ever. In an effort to weed through all this noise, we at Foundation Digital Media have put our years of Washington, D.C.  video content producti...

  MANAGING A REMOTE VIDEO PRODUCTION WORKFLOW  December 29, 2020  |  Video Production Keys To Managing a Remote Video Production Workflow With all of the changes the world is experiencing as a result of the ongoing COVID-19 pandemic, it is no surprise that many of us are having to re-tool our entire systems of working. One of the many solutions has been to take part or all of our work home with us as we adapt to a more remote way of life. This leads many in our industry to wonder, can a remote video production workflow be possible? Can it be successful? The answer is a resounding affirmative: it can not only be done, but it can bring new opportunities and efficiencies as well. As seasoned professionals in all things  video production  and digital media, we recognize this newfound transitionary period is complex and we’d like to help. Below you’ll find a step-by-step breakdown of the best protocols for managing any remote video production workflow. Pre-Produ...

  HOW TO GET STARTED WITH ANIMATED INFOGRAPHIC VIDEOS  December 2, 2020  |  Animation Video Getting Started with Animated Video Infographics In digital marketing one of the hardest things to convey effectively is, simply, data. How do we educate the viewer while also engaging and entertaining them at the same time? How do we turn boring but important knowledge and package it in a way that will reach people. It can be a daunting task, but fortunately, there is a phenomenal, affordable solution: animated video infographics! When making video content, we filmmakers have to use every tool at our disposal to set our content apart from the vast sea available to the average consumer. While not all projects or budgets are the same, that doesn’t mean we have to ever sacrifice quality when making professional video content. In that spirit, we have put our years of  professional animation  and digital media experience to the test to find you solutions. Below you’ll fi...

  BREAKING DOWN THE NEW BLACKMAGIC URSA MINI PRO November 17, 2020  |  Video Gear Blackmagic URSA Mini Pro 12K  Camera Gear Breakdown Here at Foundation Digital Media, we are constantly searching for the best technologies available and comparing gear breakdowns to deliver our customer’s the highest quality product for their budget. We’d like to begin passing these evaluations on to you, our customers, and to our colleagues in  Washington D.C. video production  and elsewhere. We’d love to help elevate your next project to a professional video standard, but we hope these breakdowns will provide you with the tools to get started today in developing your own incredible video content. Today we’re taking a look at a gear breakdown of the new URSA Mini Pro 12K Digital Cinema Camera from industry titan, Blackmagic Design. It’s a next-generation camera with the specs to boot, yet for owners of the last iteration of the Mini Pro line–the Mini Pro G2–this new offering...

  2 TYPES OF MARKETING VIDEOS YOU SHOULD BE USING RIGHT NOW  October 28, 2020  |  Video Marketing Sales Funnel Marketing Videos Whether you’re new to digital marketing or you’re simply looking to take your struggling conversions to the next level, it’s time to consider video as more than just something for TV and social media. No place is that more clear than when it comes to using video content as part of any facet of a larger sales or  marketing funnel . Yet that’s easier said than done when it comes to selecting the right videos for every step within your program. Here at  Foundation Digital Media , it is our job to not only create great content for our clients, but also to help our clients use that content to enhance their entire  digital media campaigns . Today we’re hoping to simplify that noise a little and provide you with some easy suggestions to getting started in incorporating video content into every level of your company’s marketing funnel...