Foundation Digital Media Blog

  AVOIDING MISTAKES IN YOUR CORPORATE TRAINING VIDEOS September 20, 2021  |  Training Video 6 Mistakes to Avoid in Your Corporate Training Videos Corporate training videos can be a great way to instill knowledge to employees within an organization. At best, they can be engaging, fun, and highly effective. However, there are some common mistakes that companies make that can negatively affect their training videos. When you want to avoid dull, dreary training videos, here are some of the things you’ll want to avoid! 1. Failing to Make Your Corporate Training Videos Engaging One of the primary reasons why organizations choose to implement corporate training videos is that they want to provide a more engaging way to educate their employees. But without a clear plan for engaging the audience, training videos can quickly become tedious. Video presents an opportunity for  truly dynamic content , featuring high-quality images, powerful narration, and dynamic audio throughout...

  SLOW MOTION VIDEO CONTENT September 2, 2021  |  Video Production Getting Started With Slow Motion in Your Video Content When we approach video content, we aspire to create media that is as cinematic as possible. We take lessons from film and apply them to all sorts of different kinds of video content suited to any project. There’s no doubt that one of the best ways to invoke that feeling of cinema or watching a motion picture is to use one of its greatest tools: slow motion! Consider any of your favorite movies and think back to some of their climactic scenes. It’s likely that many of them come to a head in vivid slow-mo! There’s no better way to showcase your stuff or feature an awesome new product than by incorporating those same techniques into our video content. With that in mind, we have put our years of video content creation experience to work putting together this comprehensive guide on how to get started with making exceptional slow-motion video content today! ...

  HOW TO USE GREEN SCREEN BACKGROUNDS IN YOUR VIDEO CONTENT August 16, 2021  |  Video Production Green Screen Backgrounds in Video Content When making video content, we filmmakers have to use every tool at our disposal to set our content apart from the vast sea available to the average consumer. While not all projects or budgets are the same, that doesn’t mean we have to ever sacrifice quality when making professional video content. One of the best ways to elevate your next piece of digital media, regardless of the application, is to incorporate innovative editing solutions to polish the finished product and one of the best methods we have to do so is: the green screen. It behooves any video producer or digital media manager to ensure that they are putting their budget to work in the most productive ways possible, and green screen compositing is a great option to do so. For those less experienced in video content production or who simply want to learn more about the techn...

  7 KPIs You Should Be Using to Evaluate Video Content There’s nothing more exciting than rolling out a new video project or campaign for the first time. All of your hard work spent developing, shooting, and tinkering is finally going on display to tell the world about your brand or product. It can be easy to get caught up in the moment wanting to celebrate your achievement, and you should! However the real truth is that just publishing your video content is only half the battle; the real work has only just begun. The critical next step is now to track that video content and ultimately evaluate your video content’s success. Whether you’re just starting out in your journey in video production, a seasoned pro, or simply want to know more about the potential of the video content you have hired someone to create for you, it is imperative that you use all the tools available at your disposal to determine if your content is succeeding in the way you need it to. With that in mind, we at F...

  HOW TO USE GREEN SCREEN BACKGROUNDS June 23, 2021  |  Video Production How to Use Green Screen Backgrounds in Your Video Content When making video content, we filmmakers have to use every tool at our disposal to set our content apart from the vast sea available to the average consumer. While not all projects or budgets are the same, that doesn’t mean we have to ever sacrifice quality when making professional video content. One of the best ways to elevate your next piece of digital media, regardless of the application, is to incorporate innovative editing solutions to polish the finished product and one of the best methods we have to do so is: the green screen. It behooves any video producer or digital media manager to ensure that they are putting their budget to work in the most productive ways possible, and green screen compositing is a great option to do so. For those less experienced in video content production or who simply want to learn more about the technology th...

  BREAKING DOWN THE SONY FX6 June 16, 2021  |  Video Production Gear Breakdown:  Sony FX6 Cinema Camera  Here at Foundation Digital Media, we are constantly searching for the best technologies available and comparing gear breakdowns to deliver our customer’s the highest quality product for their budget. We’d like to begin passing these evaluations on to you, our customers, and to our colleagues in  Washington D.C. video production  and elsewhere. We’d love to help elevate your next project to a professional video standard, but we hope these breakdowns will provide you with the tools to get started today in developing your own incredible video content. Today we’re taking a look at a gear breakdown of the new Sony FX6 Digital Cinema Line Camera. With this camera, Sony has attempted to make a lighter, more compact full-frame camera with better performance and a competitive price point to its rivals. Starting at $5,999 for the base model, it’s strikingly f...

  10 APPS THAT SHOULD BE IN YOUR VIDEO PRODUCTION TOOLBOX June 14, 2021  |  Video Production What’s In Your Video Content Production Toolbox? There are so many different components when it comes to producing video content. From the initial drafting phase to shooting live footage, and completing a full edit, just putting a video together can feel like quite the process. While that is sufficient to create any simple video project, the multifaceted nature of the digital marketing arena requires many different kinds of software and platforms for a robust video content production toolbox. Your specific toolbox may vary depending upon your organization, business, or personal needs but there are certain popular options that may prove useful for any such campaign. From our years of experience in  digital marketing  and professional video production in the Washington D.C. area, we have compiled a brief list of some for you to consider when getting started in video conten...