Foundation Digital Media Blog

BEHIND THE SCENES: STORYBOARDING November 19, 2021  |  Video Production The Importance of Storyboarding Storyboarding is a key step in all types of video production, whether it’s for your internal videos and marketing content or a major Hollywood production. But what is storyboarding? It’s a process that’s used for in-depth and detailed preparation and planning in regard to   how you’re going to tell your story . Organizations can’t afford to overlook the importance of storyboarding. Here are some of the reasons why! How a Storyboard Helps You to Plan Your Video A storyboard is a way to lay out the plan for your video in a visual format. You might think of it as the content of your video in the form of a comic strip. A storyboard could incorporate rough sketches, stock images, or existing content from other videos. These images will lay out what’s going to happen in the video. They can even include dialogue and notes. Storyboarding provides a much clearer idea of what the...

  HOW TO CLEAN AND MAINTAIN VIDEO PRODUCTION EQUIPMENT November 4, 2021  |  Video Production Cleaning Video Production Equipment When creating any kind of video content, it is essential to respect the value of the equipment used to create it. Whether you have a small kit for just starting out in video content or you’re managing a full-scale production set, you have to always factor the costs associated with your gear into your workflow. Fortunately, with proper care and consideration given to the maintenance of your video production equipment, you can maximize the value of your investment by getting the most out of your gear for years to come. Keep in mind that this means setting a plan for upkeep from day one, having a few key tools in your arsenal, and maintaining consistent practices throughout your usage of the kit. For that reason, we at Foundation Digital Media have put our years of video content production and gear management experience to the task and put together...

  CAMERA STABILIZATION FOR VIDEO CONTENT October 12, 2021  |  Video Production Camera Stabilization For Video Content Do you ever wonder how the movies you watch and the TV shows you see or even the spectacular video content you stream always looks so smooth and easy to follow? The reason for that lies in the form of every video production specialist’s secret weapon: camera stabilization. These nifty devices allow us to make any shot flawless and steady regardless of motion or situation. Yet these tools are among the hardest to familiarize yourself with even more difficult to master. If you’re wondering where you can even get started in this difficult field, you came to the right place. We’ve taken our decades of  video content production  and broadcasting experience in the Washington, D.C. area and distilled a few key starting points in this introductory primer on camera stabilization for video content. Types Of Stabilizers To start, when we speak of camera sta...

  AVOIDING MISTAKES IN YOUR CORPORATE TRAINING VIDEOS September 20, 2021  |  Training Video 6 Mistakes to Avoid in Your Corporate Training Videos Corporate training videos can be a great way to instill knowledge to employees within an organization. At best, they can be engaging, fun, and highly effective. However, there are some common mistakes that companies make that can negatively affect their training videos. When you want to avoid dull, dreary training videos, here are some of the things you’ll want to avoid! 1. Failing to Make Your Corporate Training Videos Engaging One of the primary reasons why organizations choose to implement corporate training videos is that they want to provide a more engaging way to educate their employees. But without a clear plan for engaging the audience, training videos can quickly become tedious. Video presents an opportunity for  truly dynamic content , featuring high-quality images, powerful narration, and dynamic audio throughout...

  SLOW MOTION VIDEO CONTENT September 2, 2021  |  Video Production Getting Started With Slow Motion in Your Video Content When we approach video content, we aspire to create media that is as cinematic as possible. We take lessons from film and apply them to all sorts of different kinds of video content suited to any project. There’s no doubt that one of the best ways to invoke that feeling of cinema or watching a motion picture is to use one of its greatest tools: slow motion! Consider any of your favorite movies and think back to some of their climactic scenes. It’s likely that many of them come to a head in vivid slow-mo! There’s no better way to showcase your stuff or feature an awesome new product than by incorporating those same techniques into our video content. With that in mind, we have put our years of video content creation experience to work putting together this comprehensive guide on how to get started with making exceptional slow-motion video content today! ...

  HOW TO USE GREEN SCREEN BACKGROUNDS IN YOUR VIDEO CONTENT August 16, 2021  |  Video Production Green Screen Backgrounds in Video Content When making video content, we filmmakers have to use every tool at our disposal to set our content apart from the vast sea available to the average consumer. While not all projects or budgets are the same, that doesn’t mean we have to ever sacrifice quality when making professional video content. One of the best ways to elevate your next piece of digital media, regardless of the application, is to incorporate innovative editing solutions to polish the finished product and one of the best methods we have to do so is: the green screen. It behooves any video producer or digital media manager to ensure that they are putting their budget to work in the most productive ways possible, and green screen compositing is a great option to do so. For those less experienced in video content production or who simply want to learn more about the techn...

  7 KPIs You Should Be Using to Evaluate Video Content There’s nothing more exciting than rolling out a new video project or campaign for the first time. All of your hard work spent developing, shooting, and tinkering is finally going on display to tell the world about your brand or product. It can be easy to get caught up in the moment wanting to celebrate your achievement, and you should! However the real truth is that just publishing your video content is only half the battle; the real work has only just begun. The critical next step is now to track that video content and ultimately evaluate your video content’s success. Whether you’re just starting out in your journey in video production, a seasoned pro, or simply want to know more about the potential of the video content you have hired someone to create for you, it is imperative that you use all the tools available at your disposal to determine if your content is succeeding in the way you need it to. With that in mind, we at F...