Foundation Digital Media Blog

  FINAL CUT: VIDEO EDITING February 1, 2022  |  Video Editing The Final Cut: Your Vision with Award-Winning Video Editing Video is a form of media that has been around for decades but continues to see explosive growth. It’s undeniable that video is the sleeper agent of marketing.  Almost every social media platform has updated its algorithm to make videos have more of an impact than ever before. The power of video is so strong that more than ever, content creation is one of the leading marketing strategies in business today. High-quality videos are the most shareable. In order to reach as many people as possible and leave a lasting impression, professional video editing is your secret weapon.  Between seamless transitions and special features that enhance your message, video editing is like the crust of a delicious apple pie. It’s mostly overlooked in the overall experience, but without its excellence, everything crumbles. While creating your own videos can be s...

  5 CREATIVE WAYS MODERN COMPANIES USE VIDEO CONTENT December 9, 2021  |  Video Production 5 Creative Ways Modern Companies Use Video Content There are many   tried and true ways that companies use video content , but the top companies around the world know how to kick things up a notch. If you’re ready to take your video content to the next level, take a look at some of the most exciting ways that modern companies are changing the game when it comes to video content. Taking Video Content Live With numerous methods for streaming live video, companies are no longer restricted to producing content for future release. Being able to easily show video content live opens the door to numerous opportunities for companies. Many organizations use social media platforms to stream events live. This can include pre-existing events, like conferences and showcases. In a world that’s been greatly affected by the COVID-19 pandemic, this has opened up global access to events that were...

BEHIND THE SCENES: STORYBOARDING November 19, 2021  |  Video Production The Importance of Storyboarding Storyboarding is a key step in all types of video production, whether it’s for your internal videos and marketing content or a major Hollywood production. But what is storyboarding? It’s a process that’s used for in-depth and detailed preparation and planning in regard to   how you’re going to tell your story . Organizations can’t afford to overlook the importance of storyboarding. Here are some of the reasons why! How a Storyboard Helps You to Plan Your Video A storyboard is a way to lay out the plan for your video in a visual format. You might think of it as the content of your video in the form of a comic strip. A storyboard could incorporate rough sketches, stock images, or existing content from other videos. These images will lay out what’s going to happen in the video. They can even include dialogue and notes. Storyboarding provides a much clearer idea of what the...

  HOW TO CLEAN AND MAINTAIN VIDEO PRODUCTION EQUIPMENT November 4, 2021  |  Video Production Cleaning Video Production Equipment When creating any kind of video content, it is essential to respect the value of the equipment used to create it. Whether you have a small kit for just starting out in video content or you’re managing a full-scale production set, you have to always factor the costs associated with your gear into your workflow. Fortunately, with proper care and consideration given to the maintenance of your video production equipment, you can maximize the value of your investment by getting the most out of your gear for years to come. Keep in mind that this means setting a plan for upkeep from day one, having a few key tools in your arsenal, and maintaining consistent practices throughout your usage of the kit. For that reason, we at Foundation Digital Media have put our years of video content production and gear management experience to the task and put together...

  CAMERA STABILIZATION FOR VIDEO CONTENT October 12, 2021  |  Video Production Camera Stabilization For Video Content Do you ever wonder how the movies you watch and the TV shows you see or even the spectacular video content you stream always looks so smooth and easy to follow? The reason for that lies in the form of every video production specialist’s secret weapon: camera stabilization. These nifty devices allow us to make any shot flawless and steady regardless of motion or situation. Yet these tools are among the hardest to familiarize yourself with even more difficult to master. If you’re wondering where you can even get started in this difficult field, you came to the right place. We’ve taken our decades of  video content production  and broadcasting experience in the Washington, D.C. area and distilled a few key starting points in this introductory primer on camera stabilization for video content. Types Of Stabilizers To start, when we speak of camera sta...

  AVOIDING MISTAKES IN YOUR CORPORATE TRAINING VIDEOS September 20, 2021  |  Training Video 6 Mistakes to Avoid in Your Corporate Training Videos Corporate training videos can be a great way to instill knowledge to employees within an organization. At best, they can be engaging, fun, and highly effective. However, there are some common mistakes that companies make that can negatively affect their training videos. When you want to avoid dull, dreary training videos, here are some of the things you’ll want to avoid! 1. Failing to Make Your Corporate Training Videos Engaging One of the primary reasons why organizations choose to implement corporate training videos is that they want to provide a more engaging way to educate their employees. But without a clear plan for engaging the audience, training videos can quickly become tedious. Video presents an opportunity for  truly dynamic content , featuring high-quality images, powerful narration, and dynamic audio throughout...

  SLOW MOTION VIDEO CONTENT September 2, 2021  |  Video Production Getting Started With Slow Motion in Your Video Content When we approach video content, we aspire to create media that is as cinematic as possible. We take lessons from film and apply them to all sorts of different kinds of video content suited to any project. There’s no doubt that one of the best ways to invoke that feeling of cinema or watching a motion picture is to use one of its greatest tools: slow motion! Consider any of your favorite movies and think back to some of their climactic scenes. It’s likely that many of them come to a head in vivid slow-mo! There’s no better way to showcase your stuff or feature an awesome new product than by incorporating those same techniques into our video content. With that in mind, we have put our years of video content creation experience to work putting together this comprehensive guide on how to get started with making exceptional slow-motion video content today! ...