Foundation Digital Media Blog

  CREATE ENGAGING ONBOARDING VIDEOS March 28, 2022  |  Video Production Top Tips to Create Engaging Onboarding Videos for New Hires Whether you are creating video material for customers or new hires, the goal should be to create captivating content that holds your viewer’s attention. The   first five seconds  should be enough to hook your audience, so they watch the rest with rapt attention. This is the key to creating engaging onboarding videos for new hires. If you want your new hires to watch your training videos and retain the information contained within, you need to make sure the content keeps them actively involved in the videos. Here are a few tips to help you create quality onboarding videos for new hires. Keep It Short While most people expect some on-the-job training when they start with a new company, they may not plan on spending an entire week watching videos. One of the best tips to keep prospective employees engaged with your training content is ...

  VIDEO PRODUCTION NEWS March 1, 2022  |  Video Production 8 Video Production News Sites to Keep in Your Rotation If you’re looking to succeed in the video production space, you have to begin by accepting that you will never know everything there is to know about video production. Because of that, it behooves us to constantly surround ourselves with the knowledge of others to learn about new gear being released, innovative strategies to try incorporating in our workflow, and other tips and tricks from those more knowledgeable than ourselves. Without question, the best way to do so is to rely on a few key sites and blogs to keep yourself up to date on all the freshest video production news. While there are a vast number to choose from, we’ve compiled some of our personal favorites utilized during our decades of Emmy award-winning  commercial video production experience  in the Maryland and Washington, D.C. area to assist you in remaining as informed as possible w...

  FINAL CUT: VIDEO EDITING February 1, 2022  |  Video Editing The Final Cut: Your Vision with Award-Winning Video Editing Video is a form of media that has been around for decades but continues to see explosive growth. It’s undeniable that video is the sleeper agent of marketing.  Almost every social media platform has updated its algorithm to make videos have more of an impact than ever before. The power of video is so strong that more than ever, content creation is one of the leading marketing strategies in business today. High-quality videos are the most shareable. In order to reach as many people as possible and leave a lasting impression, professional video editing is your secret weapon.  Between seamless transitions and special features that enhance your message, video editing is like the crust of a delicious apple pie. It’s mostly overlooked in the overall experience, but without its excellence, everything crumbles. While creating your own videos can be s...

  5 CREATIVE WAYS MODERN COMPANIES USE VIDEO CONTENT December 9, 2021  |  Video Production 5 Creative Ways Modern Companies Use Video Content There are many   tried and true ways that companies use video content , but the top companies around the world know how to kick things up a notch. If you’re ready to take your video content to the next level, take a look at some of the most exciting ways that modern companies are changing the game when it comes to video content. Taking Video Content Live With numerous methods for streaming live video, companies are no longer restricted to producing content for future release. Being able to easily show video content live opens the door to numerous opportunities for companies. Many organizations use social media platforms to stream events live. This can include pre-existing events, like conferences and showcases. In a world that’s been greatly affected by the COVID-19 pandemic, this has opened up global access to events that were...

BEHIND THE SCENES: STORYBOARDING November 19, 2021  |  Video Production The Importance of Storyboarding Storyboarding is a key step in all types of video production, whether it’s for your internal videos and marketing content or a major Hollywood production. But what is storyboarding? It’s a process that’s used for in-depth and detailed preparation and planning in regard to   how you’re going to tell your story . Organizations can’t afford to overlook the importance of storyboarding. Here are some of the reasons why! How a Storyboard Helps You to Plan Your Video A storyboard is a way to lay out the plan for your video in a visual format. You might think of it as the content of your video in the form of a comic strip. A storyboard could incorporate rough sketches, stock images, or existing content from other videos. These images will lay out what’s going to happen in the video. They can even include dialogue and notes. Storyboarding provides a much clearer idea of what the...

  HOW TO CLEAN AND MAINTAIN VIDEO PRODUCTION EQUIPMENT November 4, 2021  |  Video Production Cleaning Video Production Equipment When creating any kind of video content, it is essential to respect the value of the equipment used to create it. Whether you have a small kit for just starting out in video content or you’re managing a full-scale production set, you have to always factor the costs associated with your gear into your workflow. Fortunately, with proper care and consideration given to the maintenance of your video production equipment, you can maximize the value of your investment by getting the most out of your gear for years to come. Keep in mind that this means setting a plan for upkeep from day one, having a few key tools in your arsenal, and maintaining consistent practices throughout your usage of the kit. For that reason, we at Foundation Digital Media have put our years of video content production and gear management experience to the task and put together...