Foundation Digital Media Blog

  WHITEBOARD ANIMATION VIDEOS April 19, 2022  |  Video Production The Dos and Don’ts of Whiteboard Animation Videos You are looking for a fresh and creative way to engage your audience, whether that means your staff or your customers. Whiteboard animation videos are growing rapidly in popularity, making it more likely that your company will want to create these types of videos. Unfortunately, there are a lot of content creators out there who haven’t yet mastered the art of this unique video style.  Before you put out your own video, here is a comprehensive list of things you will want to do and things to avoid. Do Present a Clear Message If you are just   getting started with animated videos , it can be tempting to create one large and comprehensive video that tackles all of your issues at once. This is generally not advised because shorter videos perform better. Instead of including everything and the kitchen sink, try to stick to just one clear and focused mes...

  CHOOSING BACKGROUND MUSIC April 8, 2022  |  Video Production The Art Behind Choosing Background Music for Corporate Videos Whether you want to   improve your company’s YouTube channel  or   boost your social media profile , you need to consider every aspect of your company’s videography. Most companies consider the script and message they want to share with the world, but they neglect one of the most important aspects of their content: choosing effective background music for corporate videos. How should your company choose the all-important music that accompanies their video content? Here are a few tips to make the selection process a little bit easier. What Role Does the Music Play? Before selecting the perfect track, you must first evaluate what role the music will play in the video you are creating for your business. Some companies want background music that enhances the content but does not steal the show. Others want music accompanying the video to a...

  CREATE ENGAGING ONBOARDING VIDEOS March 28, 2022  |  Video Production Top Tips to Create Engaging Onboarding Videos for New Hires Whether you are creating video material for customers or new hires, the goal should be to create captivating content that holds your viewer’s attention. The   first five seconds  should be enough to hook your audience, so they watch the rest with rapt attention. This is the key to creating engaging onboarding videos for new hires. If you want your new hires to watch your training videos and retain the information contained within, you need to make sure the content keeps them actively involved in the videos. Here are a few tips to help you create quality onboarding videos for new hires. Keep It Short While most people expect some on-the-job training when they start with a new company, they may not plan on spending an entire week watching videos. One of the best tips to keep prospective employees engaged with your training content is ...

  VIDEO PRODUCTION NEWS March 1, 2022  |  Video Production 8 Video Production News Sites to Keep in Your Rotation If you’re looking to succeed in the video production space, you have to begin by accepting that you will never know everything there is to know about video production. Because of that, it behooves us to constantly surround ourselves with the knowledge of others to learn about new gear being released, innovative strategies to try incorporating in our workflow, and other tips and tricks from those more knowledgeable than ourselves. Without question, the best way to do so is to rely on a few key sites and blogs to keep yourself up to date on all the freshest video production news. While there are a vast number to choose from, we’ve compiled some of our personal favorites utilized during our decades of Emmy award-winning  commercial video production experience  in the Maryland and Washington, D.C. area to assist you in remaining as informed as possible w...

  FINAL CUT: VIDEO EDITING February 1, 2022  |  Video Editing The Final Cut: Your Vision with Award-Winning Video Editing Video is a form of media that has been around for decades but continues to see explosive growth. It’s undeniable that video is the sleeper agent of marketing.  Almost every social media platform has updated its algorithm to make videos have more of an impact than ever before. The power of video is so strong that more than ever, content creation is one of the leading marketing strategies in business today. High-quality videos are the most shareable. In order to reach as many people as possible and leave a lasting impression, professional video editing is your secret weapon.  Between seamless transitions and special features that enhance your message, video editing is like the crust of a delicious apple pie. It’s mostly overlooked in the overall experience, but without its excellence, everything crumbles. While creating your own videos can be s...

  5 CREATIVE WAYS MODERN COMPANIES USE VIDEO CONTENT December 9, 2021  |  Video Production 5 Creative Ways Modern Companies Use Video Content There are many   tried and true ways that companies use video content , but the top companies around the world know how to kick things up a notch. If you’re ready to take your video content to the next level, take a look at some of the most exciting ways that modern companies are changing the game when it comes to video content. Taking Video Content Live With numerous methods for streaming live video, companies are no longer restricted to producing content for future release. Being able to easily show video content live opens the door to numerous opportunities for companies. Many organizations use social media platforms to stream events live. This can include pre-existing events, like conferences and showcases. In a world that’s been greatly affected by the COVID-19 pandemic, this has opened up global access to events that were...