Foundation Digital Media Blog

  HOW TO CREATE A VIDEO MARKETING CONTENT CALENDAR July 12, 2022  |  Video Production How to Create a Video Marketing Content Calendar Your company stays abreast of all of the   video production trends  in the Maryland and Washington, D.C., areas. You and your team may be excited by the prospect of creating new content for both the employees at your company and your customers. However, you need a clear schedule and routine to help you share your new videos consistently. A content calendar is an essential tool that you need to know how to develop.   If you are ready to tackle consistent filming, here are a few tips about creating your new video marketing content calendar. Brainstorm Ideas and Set Goals The first step to creating a video marketing content calendar is to determine what exactly you want to film. Have a brainstorming session with your team and come up with a list of all of the topics you want to address with your new campaign. After you have a l...

  THE IMPORTANCE OF STORYTELLING June 11, 2022  |  Video Production The Importance of Storytelling Within Documentary Films Documentary films have long been exploring hard topics and tackling social issues. Oftentimes, filmmakers are compelled to expose the facts, but they neglect the importance of storytelling in their movies. Storytelling is an essential component of a hard-hitting documentary. It fosters a sense of connection with the audience, changes their opinions, and allows them to follow the characters on their journey. If you have been uncertain about how storytelling should be worked into your documentary, you will be convinced by these reasons to prioritize it. Connecting with the Audience The most important reason why storytelling must be a priority in documentary films is that it is how your viewers will connect with the film. You may be tempted to make the core issue the central theme of the documentary, but it should also find a way to be relevant to your ...

  INCLUDE VIDEO IN YOUR COMPANY PRESENTATIONS May 6, 2022  |  Video Production 5 Reasons to Include Video in Your Company Presentations Many business professionals understand the importance of routine company meetings but wish that there was a more exciting way to take on these tasks. Employees dread going to yet another meeting filled with facts, figures, and dry slideshow presentations. This is why many companies are now turning to new mediums to engage employees. If you have been thinking about including video in your company presentations, here are a few reasons your staff will thank you for it. 1. Retain More Information Faster Managers and executives need to know the   latest video trends  so that they can keep up with the myriad of ways that their staff connects with video. Why does it matter if you decide to include video in your company presentations? You might be surprised by just how much more effective it is to use video or interactive video with you...