Foundation Digital Media Blog

  EVERGREEN CONTENT: HOW TO KEEP YOUR VIDEOS VALUABLE AND RELEVANT August 23, 2022  |  Video Production Evergreen Content: How to Keep Your Videos Valuable and Relevant You spend a lot of time making sure that the video content you create is   as effective as possible  for your brand. Making videos can be a huge investment of time, money, and other resources, so you want to make sure that your efforts will stand the test of time. The best way to do that is to make evergreen content that will always present to your customers as valuable and relevant.   How can you ensure that your content remains evergreen? Follow some of these top tips to get more out of your next video campaign. Choose Topics Wisely The first and most important thing you can do to create evergreen content is to carefully select the right topics. Try to steer clear of creating videos that are only going to be valid for the quarter, a specific season, or a holiday. While these can be importa...

  6 REASONS TO ADD CUSTOM VIDEOS TO YOUR WEBSITE August 1, 2022  |  Video Production 6 Reasons to Add Custom Videos to Your Website  With the sheer volume of websites on the internet today, you want to do something that will set you apart from your competitors. One way to ensure that customers return to your page over the local competition is to add custom videos to your website. This is a unique way for customers to engage with your brand and to begin forming a connection to your goods and services. If you are contemplating what it would mean to add brand-specific content to your website, here are a few compelling reasons to invest in custom videos.  1. Creating a Connection One of the most important reasons that you should add custom videos to your website is to begin fostering an important connection with your audience. Of all of the reasons   modern companies are turning to video , this is one of the most important. Clients and customers will feel that ...

  HOW TO CREATE A VIDEO MARKETING CONTENT CALENDAR July 12, 2022  |  Video Production How to Create a Video Marketing Content Calendar Your company stays abreast of all of the   video production trends  in the Maryland and Washington, D.C., areas. You and your team may be excited by the prospect of creating new content for both the employees at your company and your customers. However, you need a clear schedule and routine to help you share your new videos consistently. A content calendar is an essential tool that you need to know how to develop.   If you are ready to tackle consistent filming, here are a few tips about creating your new video marketing content calendar. Brainstorm Ideas and Set Goals The first step to creating a video marketing content calendar is to determine what exactly you want to film. Have a brainstorming session with your team and come up with a list of all of the topics you want to address with your new campaign. After you have a l...