Foundation Digital Media Blog

  LATEST VIDEO MARKETING TRENDS December 13, 2022  |  Video Production Tips for Staying Up-to-Date on the Latest Video Marketing Trends Video marketing is constantly evolving. What worked last year may not work well anymore, and what’s popular right now might be old news by the time you finish reading this sentence. So how can you stay up-to-date on the latest video marketing trends? Here are a few tips: Use Google Alerts You can set up Google Alerts for keywords related to video marketing, such as “video marketing trends” or “video SEO tips.” You’ll receive a notification whenever new content is published containing those phrases. Join Marketing Groups on Social Media Many active social media sites like LinkedIn and Facebook host groups where marketing professionals share tips and ideas. Search for groups that focus on video marketing, and join a few that look helpful. Attend Conferences Plenty of conferences focus on video marketing (and marketing in general). Attending...

  USING VIDEO ON LINKEDIN TO UP YOUR MARKETING STRATEGY November 7, 2022  |  Video Production The Importance of Using Video on LinkedIn to Amp Up Your Marketing Strategy Using video on LinkedIn in your marketing strategy can help increase your audience, command more attention, share your brand, boost your earnings, target the right audience, and get more traffic. You’re missing out on a massive opportunity if you’re not using  video on  LinkedIn  as a part of your marketing strategy. It’s a potent tool that can help you achieve your marketing goals. Learn more about why you should use it and how to start today. Why Use Video on LinkedIn Reach a Wider Audience It’s a great idea to start using video on LinkedIn if you want to reach a wider audience. Video is one of the most popular types of content on the internet, and it’s only getting more popular. LinkedIn supports videos up to 15 minutes long, which presents a great opportunity to showcase what your busin...

  VIDEO EDITING FOR CONTINUITY October 27, 2022  |  Video Editing Video Editing For Continuity: Definition, Tips, and Tricks to Keep Your Audience Engaged Video Editing For Continuity is the art of creating a smooth and cohesive experience for video viewers. It involves putting together all the shots (scenes) in your film or video to make a flowing, cohesive story, which means paying attention to things like: Shot types (close-up, wide shot, etc.) Camera angles Continuity of action and movement Editing pace Sound and music Good Video Editing For Continuity  helps keep your audience engaged in the story you’re telling rather than jarring them out of it. Here are some principles to assist you with creating continuity edits in your work: Use a Storyboard For Solid Video Editing For Continuity  A storyboard can be a few sketches on a piece of paper, or you can use specialized software like Storyboard That. Each storyboard provides a visual guide through the filming ...

  BTS PHOTOS October 13, 2022  |  Video Production Behind-the-scenes images always seem to spark interest. There’s a lot that goes into the final images you see in films, documentaries, or even corporate video work. Below are a couple of quick samples from a recent shoot at  Miles & Stockbridge  in Washington DC. This particular location featured some beautiful city backdrops with lots of natural daylight. The trick in these situations is to match the color temperatures but also manage the exposure of the background relative to the subject’s face. Easier said than done in some cases, but when that balance is spot on the results can be impressive. Want to learn more about this project or the video industry?  Contact Us  or   Follow our weekly blog BTS Video Shoot BTS Video Shoot (Finished Shot) ABOUT  JOHN FOUNDAS John Foundas is a multiple Emmy and Telly award-winning Director of Photography, Producer, and Editor in Washington DC. He...

  HOW TO USE CREATIVE SOUND DESIGN IN YOUR MARKETING VIDEOS October 10, 2022  |  Video Production How to Use Creative Sound Design in Your Marketing Videos As a marketer, you know that video is a powerful tool to reach your audience. And one of the best ways to make your videos stand out is by incorporating creative sound design. Good sound design adds  realism and emotion  to your marketing content and can help you tell a more compelling story. What Is Sound Design? Sound design includes the use of music and sound effects to  enhance a video’s branding , atmosphere, and emotion. It can make your videos more engaging and memorable and is moderately easy to incorporate — though tricky to master. Creative sound design can make your video come alive and significantly impact results, whether you’re trying to evoke a particular feeling or create a certain atmosphere. But how do you incorporate good sound design? Let’s examine a few ideas. How to Work with Sound ...

  EVERGREEN CONTENT: HOW TO KEEP YOUR VIDEOS VALUABLE AND RELEVANT August 23, 2022  |  Video Production Evergreen Content: How to Keep Your Videos Valuable and Relevant You spend a lot of time making sure that the video content you create is   as effective as possible  for your brand. Making videos can be a huge investment of time, money, and other resources, so you want to make sure that your efforts will stand the test of time. The best way to do that is to make evergreen content that will always present to your customers as valuable and relevant.   How can you ensure that your content remains evergreen? Follow some of these top tips to get more out of your next video campaign. Choose Topics Wisely The first and most important thing you can do to create evergreen content is to carefully select the right topics. Try to steer clear of creating videos that are only going to be valid for the quarter, a specific season, or a holiday. While these can be importa...