Foundation Digital Media Blog

  DO’S AND DON’TS OF WORKING WITH VIDEO PRODUCTION COMPANIES March 28, 2023  |  Video Production Do’s and Don’ts Of Working With Video Production Companies Video production is a highly competitive industry, and as a video production client, it’s essential to understand the do’s and don’ts of working with video production companies to ensure the success of your video project. From setting clear objectives to providing timely feedback, every aspect of your collaboration with  your video production team  matters. In this blog post, we’ll discuss the do’s and don’ts of working with video production clients to help you navigate the process with ease. The “Do’s”  Set clear objectives: The first step in any successful video production project is setting clear objectives. This means defining what you want to achieve with your video, who your target audience is, and what message you want to convey. By clearly communicating your objectives to your video production te...

  THE EVER-VERSATILE (AND STILL RELEVANT) SONY A7S III March 20, 2023  |  Video Production The Sony A7S III: Still A Versatile Filmmaking Tool for Professionals When it comes to filmmaking, having a versatile camera is crucial. The  Sony  A7S III is a camera that offers just that – versatility. This camera is perfect for both professional filmmakers and enthusiasts who want to take their videos to the next level. In this article, we’ll take a closer look at why the A7S III is such a valuable tool for any filmmaker. High-Quality Video and Audio One of the most important aspects of a camera for filmmakers is the quality of the video and audio it produces. The A7S III does not disappoint in this regard. It can shoot 4K video at up to 120 frames per second and 1080p video at up to 240 frames per second. This allows for stunning slow-motion footage and the ability to capture fast-moving subjects with ease. The camera also has a wide dynamic range, which means that it...

  APUTURE 300 LED LIGHT March 13, 2023  |  Video Production Why the Aputure 300 LED Light is a Must-Have for Filmmakers As a filmmaker, having the right equipment is crucial to capturing the perfect shot. One tool that should be in every filmmaker’s arsenal is a reliable LED light. The Aputure 300 LED light is a versatile and convenient lighting option that can enhance any  film project . Versatility in Color Temperature: One of the standout features of the Aputure 300 LED light is its versatility in color temperature. With a range of 3200-5600K, it can mimic natural light and match the ambient light of any scene. This allows for seamless integration of the light into the shot, creating a more natural and believable final product. Additionally, the light offers a high CRI (color rendering index) of 96+. This means that the light accurately displays the colors of the objects in the scene, resulting in more vibrant and true-to-life shots. Aputure LS C300D II Convenienc...

  ESSENTIAL MARKETING VIDEOS March 3, 2023  |  Video Production 5 Essential Marketing Videos Every Business Needs As a business owner, you know the importance of having a strong digital presence. Video marketing is becoming increasingly popular as an effective way to reach and engage with your audience. With more people consuming video content than ever before, now is the time to consider adding some video elements to your marketing strategy. Here are five Essential Marketing Videos for any business looking to make an impact online.   1. Explainer Video   An explainer video is a short animated or live-action video that quickly and succinctly explains what your company does and how it can help your target audience. This type of video is perfect for introducing yourself to potential customers who may not be familiar with your products or services. It’s also great for showcasing new features or updates that you have made recently.   2. Testimonial Videos ...

  VIDEO FORMATTING GUIDE February 16, 2023  |  Video Production Video Formatting Guide for Social Media: Maximize Your Reach and Engagement As the popularity of video content continues to rise on social media, it’s important to know how to format your videos for maximum reach and engagement. In this video formatting guide, we’ll cover the best video formats and dimensions for different social media platforms, as well as tips for optimizing your videos for search and accessibility. Video Formatting When it comes to video formatting , MP4 is the most widely accepted format across all social media platforms. It has good compression, which helps to keep file sizes small while maintaining high video quality. Other formats, such as AVI and MOV, may also be accepted, but it’s best to stick with MP4 to ensure maximum compatibility. Video Dimensions Different social media platforms have different recommended dimensions for video content. Here are the most popular platforms and the...

  POKER AND STORYTELLING February 10, 2023  |  Video Production How Playing Poker and Storytelling Can Help You Be a Better Filmmaker. Have you ever wondered how to craft better stories for your films? It’s no secret that storytelling is a key element of filmmaking, but what might come as a surprise is that playing poker can help you become a better storyteller. That’s right, the same game we all think of when it comes to gambling can help filmmakers tell more compelling stories on the big screen. Here’s how poker and storytelling work together like pocket aces! The Power of Intuition One of the most important elements of  poker  is learning to trust your own intuition. When playing poker, you have to make decisions based on limited information—sometimes even without any information at all other than your gut feeling. This teaches players to trust their own instincts and to use them as they navigate uncertain situations. The same applies when trying to craft sto...

  COACHING A CEO OR EXECUTIVE FOR AN ON-CAMERA TELEPROMPTER READ February 6, 2023  |  Video Production Teleprompter  Coaching For a CEO or Executive  When it comes to producing an effective video, the words matter just as much as the visuals. When it comes to speaking on camera, one of the best ways to ensure that your message is clear and concise is by using a  teleprompter . But how do you coach a CEO or executive through an on-camera teleprompter read? Let’s take a closer look at the best practices for coaching someone through this process. Preparing Your Executive    The first step in coaching your executive through an on-camera teleprompter read is to make sure they are adequately prepared. This means giving them a thorough run-through of the script and taking time to answer any questions they may have. It’s also important to help them understand why this video is being produced, what purpose it serves in their  company’s marketing strat...