Foundation Digital Media Blog

  COLOR GRADING, WHAT IS IT? May 25, 2023  |  Video Production Color Grading It’s a vital part of video production that helps to establish the look and feel of a project. It is the job of the colorist to bring out the best in the footage and create a cohesive visual narrative. In this blog, we will explore what a color grade does and why their work is so important. Who is a Colorist? A  colorist  is a video specialist who works on the post-production side of things. They are responsible for applying color grading to raw footage to achieve the desired look and feel of the final product. Color grading involves manipulating the colors, brightness, and contrast of the footage to create a cohesive look. What Does a Colorist Do on a Video Shoot? On a video shoot, the colorist’s role is to ensure that the footage is captured correctly to achieve the desired color grading. Here are some of the tasks that a colorist may undertake during a video shoot: Camera Settings and...

  MEET THE CREW: THE GRIP April 18, 2023  |  Video Production The Grip, Your Swiss-Army Knife of The Video Production and Film World When it comes to video production, there are many roles and positions that play a crucial role in ensuring that the end product is of the highest quality. One such position is that of a Grip. A Grip is a crucial member of the production team who is responsible for ensuring that all the equipment is set up and running smoothly. In this blog post, we will explore what a grip does on a video production shoot and why their role is so important. What is a Grip? A Grip is a member of the production team who is responsible for setting up and maintaining all the equipment used during filming. This includes camera rigs, lighting equipment, and any other hardware needed to capture high-quality footage. The Grip works closely with the camera department, the lighting department, and the director to ensure that all the equipment is set up correctly and r...

  WASHINGTON D.C., AN INCREDIBLE MARKET FOR VIDEO PRODUCTION AND BUSINESS April 7, 2023  |  Video Production Washington D.C. is one of the most vibrant and exciting cities in the United States It is the capital city of the country and a hub of political, economic, and social activity. With its rich history, beautiful architecture, and diverse population, Washington D.C. offers a unique and attractive market for businesses and video production companies. In this blog post, we will explore why Washington D.C. is an incredible market for video production and business. Political and Government Center Washington D.C. is the political and government center of the United States. This means that it attracts a lot of government agencies, non-profit organizations, and advocacy groups. These organizations need high-quality videos to promote their causes and communicate their messages effectively. Video production companies in Washington D.C. have a unique opportunity to cater to thi...

  DO’S AND DON’TS OF WORKING WITH VIDEO PRODUCTION COMPANIES March 28, 2023  |  Video Production Do’s and Don’ts Of Working With Video Production Companies Video production is a highly competitive industry, and as a video production client, it’s essential to understand the do’s and don’ts of working with video production companies to ensure the success of your video project. From setting clear objectives to providing timely feedback, every aspect of your collaboration with  your video production team  matters. In this blog post, we’ll discuss the do’s and don’ts of working with video production clients to help you navigate the process with ease. The “Do’s”  Set clear objectives: The first step in any successful video production project is setting clear objectives. This means defining what you want to achieve with your video, who your target audience is, and what message you want to convey. By clearly communicating your objectives to your video production te...

  THE EVER-VERSATILE (AND STILL RELEVANT) SONY A7S III March 20, 2023  |  Video Production The Sony A7S III: Still A Versatile Filmmaking Tool for Professionals When it comes to filmmaking, having a versatile camera is crucial. The  Sony  A7S III is a camera that offers just that – versatility. This camera is perfect for both professional filmmakers and enthusiasts who want to take their videos to the next level. In this article, we’ll take a closer look at why the A7S III is such a valuable tool for any filmmaker. High-Quality Video and Audio One of the most important aspects of a camera for filmmakers is the quality of the video and audio it produces. The A7S III does not disappoint in this regard. It can shoot 4K video at up to 120 frames per second and 1080p video at up to 240 frames per second. This allows for stunning slow-motion footage and the ability to capture fast-moving subjects with ease. The camera also has a wide dynamic range, which means that it...

  APUTURE 300 LED LIGHT March 13, 2023  |  Video Production Why the Aputure 300 LED Light is a Must-Have for Filmmakers As a filmmaker, having the right equipment is crucial to capturing the perfect shot. One tool that should be in every filmmaker’s arsenal is a reliable LED light. The Aputure 300 LED light is a versatile and convenient lighting option that can enhance any  film project . Versatility in Color Temperature: One of the standout features of the Aputure 300 LED light is its versatility in color temperature. With a range of 3200-5600K, it can mimic natural light and match the ambient light of any scene. This allows for seamless integration of the light into the shot, creating a more natural and believable final product. Additionally, the light offers a high CRI (color rendering index) of 96+. This means that the light accurately displays the colors of the objects in the scene, resulting in more vibrant and true-to-life shots. Aputure LS C300D II Convenienc...

  ESSENTIAL MARKETING VIDEOS March 3, 2023  |  Video Production 5 Essential Marketing Videos Every Business Needs As a business owner, you know the importance of having a strong digital presence. Video marketing is becoming increasingly popular as an effective way to reach and engage with your audience. With more people consuming video content than ever before, now is the time to consider adding some video elements to your marketing strategy. Here are five Essential Marketing Videos for any business looking to make an impact online.   1. Explainer Video   An explainer video is a short animated or live-action video that quickly and succinctly explains what your company does and how it can help your target audience. This type of video is perfect for introducing yourself to potential customers who may not be familiar with your products or services. It’s also great for showcasing new features or updates that you have made recently.   2. Testimonial Videos ...