Foundation Digital Media Blog

  MEET THE CREW: DIRECTOR OF PHOTOGRAPHY July 18, 2023  |  Video Production What Is a DP? If you’re new to the world of video production, you may have heard the term “DP” thrown around quite a bit. So, what exactly does a DP do on a video production shoot? In short, the DP (director of photography) is responsible for the overall look and feel of the video. The DP is essentially the head crew member on location. They work closely with the client to bring their vision to life through the use of camera angles, lighting, and composition. The DP is responsible for creating the visual style of the video and ensuring that each shot is properly framed and lit. Another role of the DP is to work with the client to create a shot list (when applicable). This is essentially a list of all the shots that will be required to tell the story of the video. The shot list includes details such as the camera angle, lens, and framing for each shot. It is the DP’s job to ensure that all of the s...

  VIDEO DOCUMENTARIES July 5, 2023  |  Video Production Video Documentaries are powerful storytelling tools They have the ability to educate, entertain, and  inspire audiences around the world.  Whether you’re an aspiring filmmaker or an experienced documentary producer, pricing your project can be a challenging task. In this blog post, we’ll explore some of the factors that go into pricing a video documentary, and provide you with some tips on how to effectively price your project. Determine Your Video Documentary Budget The first step in pricing your video documentary is to determine your budget. This will give you an idea of how much money you have available to spend on your project. Your budget should include everything from pre-production costs such as research and development to production costs such as crew and equipment, to post-production costs such as editing and sound design. When determining your budget, it’s important to be realistic about what you ...

  MEET THE CREW: THE GAFFER June 15, 2023  |  Video Production The Gaffer When it comes to producing a high-quality video, there are many moving parts that need to work together seamlessly. One of the most important roles on a video production shoot is that of the gaffer. In this blog, we will take a closer look at what a gaffer does and how their work contributes to the success of a video production. What is it? A gaffer is a lighting technician who is responsible for the design and implementation of lighting on a film or video production set. They work closely with the director of photography (DP) and the camera crew to create the desired look and feel for each shot. They are responsible for setting up, adjusting, and controlling the lighting to create the appropriate mood, ambiance, and overall visual aesthetic of the video.   The Gaffer Role of the Gaffer on a Video Production Shoot The gaffer is an  essential member of the video production team  and is...

  COLOR GRADING, WHAT IS IT? May 25, 2023  |  Video Production Color Grading It’s a vital part of video production that helps to establish the look and feel of a project. It is the job of the colorist to bring out the best in the footage and create a cohesive visual narrative. In this blog, we will explore what a color grade does and why their work is so important. Who is a Colorist? A  colorist  is a video specialist who works on the post-production side of things. They are responsible for applying color grading to raw footage to achieve the desired look and feel of the final product. Color grading involves manipulating the colors, brightness, and contrast of the footage to create a cohesive look. What Does a Colorist Do on a Video Shoot? On a video shoot, the colorist’s role is to ensure that the footage is captured correctly to achieve the desired color grading. Here are some of the tasks that a colorist may undertake during a video shoot: Camera Settings and...

  MEET THE CREW: THE GRIP April 18, 2023  |  Video Production The Grip, Your Swiss-Army Knife of The Video Production and Film World When it comes to video production, there are many roles and positions that play a crucial role in ensuring that the end product is of the highest quality. One such position is that of a Grip. A Grip is a crucial member of the production team who is responsible for ensuring that all the equipment is set up and running smoothly. In this blog post, we will explore what a grip does on a video production shoot and why their role is so important. What is a Grip? A Grip is a member of the production team who is responsible for setting up and maintaining all the equipment used during filming. This includes camera rigs, lighting equipment, and any other hardware needed to capture high-quality footage. The Grip works closely with the camera department, the lighting department, and the director to ensure that all the equipment is set up correctly and r...

  WASHINGTON D.C., AN INCREDIBLE MARKET FOR VIDEO PRODUCTION AND BUSINESS April 7, 2023  |  Video Production Washington D.C. is one of the most vibrant and exciting cities in the United States It is the capital city of the country and a hub of political, economic, and social activity. With its rich history, beautiful architecture, and diverse population, Washington D.C. offers a unique and attractive market for businesses and video production companies. In this blog post, we will explore why Washington D.C. is an incredible market for video production and business. Political and Government Center Washington D.C. is the political and government center of the United States. This means that it attracts a lot of government agencies, non-profit organizations, and advocacy groups. These organizations need high-quality videos to promote their causes and communicate their messages effectively. Video production companies in Washington D.C. have a unique opportunity to cater to thi...

  DO’S AND DON’TS OF WORKING WITH VIDEO PRODUCTION COMPANIES March 28, 2023  |  Video Production Do’s and Don’ts Of Working With Video Production Companies Video production is a highly competitive industry, and as a video production client, it’s essential to understand the do’s and don’ts of working with video production companies to ensure the success of your video project. From setting clear objectives to providing timely feedback, every aspect of your collaboration with  your video production team  matters. In this blog post, we’ll discuss the do’s and don’ts of working with video production clients to help you navigate the process with ease. The “Do’s”  Set clear objectives: The first step in any successful video production project is setting clear objectives. This means defining what you want to achieve with your video, who your target audience is, and what message you want to convey. By clearly communicating your objectives to your video production te...