Foundation Digital Media Blog

  FINAL CUT PRO VERSION 10.6.7 UPDATE August 30, 2023  |  Video Production Unveiling the Cutting Edge: Final Cut Pro Version 10.6.7 Update For video editing enthusiasts and professionals, Final Cut Pro has been the epitome of innovation and efficiency. With each update, Apple strives to enhance the editing experience further. And now, with the much-awaited release of  Final Cut Pro Version 10.6.7 , users are in for a treat. This update brings a host of exciting features and improvements, setting a new standard for video editing software. Enhanced Performance and Stability   One of the primary focuses of Final Cut Pro Version 10.6.7 is improved performance and stability. Apple has fine-tuned the application, making it more responsive and reliable, even when handling complex projects and high-resolution footage. This means editors can now concentrate on their creative process without worrying about potential crashes or slowdowns. ProRes RAW Support With the Versio...

  LENS SPOTLIGHT: SONY’S 24-70 G MASTER August 9, 2023  |  Video Production Sony’s 24-70 G Master Sony, a leading name in the world of imaging and electronics, has once again stunned the photography community with its latest masterpiece – the  Sony 24-70mm G Master lens . This versatile lens has been designed to cater to the needs of professional photographers and enthusiasts alike, offering an unparalleled combination of superior optics, cutting-edge technology, and exceptional build quality. In this blog post, we will explore the key features and advantages of the Sony 24-70mm G Master lens, highlighting why it has become the go-to choice for capturing breathtaking moments across various genres of photography. Unparalleled Optics and Image Quality One of the standout features of the Sony 24-70mm G Master lens is its exceptional optical performance. The lens boasts a complex optical design with aspherical, ED (Extra-low Dispersion), and Super ED glass elements, effe...

  THE POWER OF VIDEO IN HEALTHCARE MARKETING August 1, 2023  |  Video Production Video Storytelling Builds Trust with Prospective Patients and Healthcare Professionals In today’s digital age, healthcare providers face numerous challenges in gaining the trust of prospective patients and  healthcare professionals . With an abundance of information available online, it has become essential for healthcare organizations to employ video in healthcare marketing strategies to connect with their target audience effectively. One such powerful approach is leveraging the combined strength of video and storytelling. In this blog post, we will explore how the integration of video and storytelling can significantly impact trust-building efforts within the healthcare industry. In recent years,  video has emerged as a dynamic tool for healthcare marketing.  Patients and professionals alike prefer engaging visual content over lengthy texts. Video allows healthcare providers ...

  MEET THE CREW: DIRECTOR OF PHOTOGRAPHY July 18, 2023  |  Video Production What Is a DP? If you’re new to the world of video production, you may have heard the term “DP” thrown around quite a bit. So, what exactly does a DP do on a video production shoot? In short, the DP (director of photography) is responsible for the overall look and feel of the video. The DP is essentially the head crew member on location. They work closely with the client to bring their vision to life through the use of camera angles, lighting, and composition. The DP is responsible for creating the visual style of the video and ensuring that each shot is properly framed and lit. Another role of the DP is to work with the client to create a shot list (when applicable). This is essentially a list of all the shots that will be required to tell the story of the video. The shot list includes details such as the camera angle, lens, and framing for each shot. It is the DP’s job to ensure that all of the s...

  VIDEO DOCUMENTARIES July 5, 2023  |  Video Production Video Documentaries are powerful storytelling tools They have the ability to educate, entertain, and  inspire audiences around the world.  Whether you’re an aspiring filmmaker or an experienced documentary producer, pricing your project can be a challenging task. In this blog post, we’ll explore some of the factors that go into pricing a video documentary, and provide you with some tips on how to effectively price your project. Determine Your Video Documentary Budget The first step in pricing your video documentary is to determine your budget. This will give you an idea of how much money you have available to spend on your project. Your budget should include everything from pre-production costs such as research and development to production costs such as crew and equipment, to post-production costs such as editing and sound design. When determining your budget, it’s important to be realistic about what you ...

  MEET THE CREW: THE GAFFER June 15, 2023  |  Video Production The Gaffer When it comes to producing a high-quality video, there are many moving parts that need to work together seamlessly. One of the most important roles on a video production shoot is that of the gaffer. In this blog, we will take a closer look at what a gaffer does and how their work contributes to the success of a video production. What is it? A gaffer is a lighting technician who is responsible for the design and implementation of lighting on a film or video production set. They work closely with the director of photography (DP) and the camera crew to create the desired look and feel for each shot. They are responsible for setting up, adjusting, and controlling the lighting to create the appropriate mood, ambiance, and overall visual aesthetic of the video.   The Gaffer Role of the Gaffer on a Video Production Shoot The gaffer is an  essential member of the video production team  and is...

  COLOR GRADING, WHAT IS IT? May 25, 2023  |  Video Production Color Grading It’s a vital part of video production that helps to establish the look and feel of a project. It is the job of the colorist to bring out the best in the footage and create a cohesive visual narrative. In this blog, we will explore what a color grade does and why their work is so important. Who is a Colorist? A  colorist  is a video specialist who works on the post-production side of things. They are responsible for applying color grading to raw footage to achieve the desired look and feel of the final product. Color grading involves manipulating the colors, brightness, and contrast of the footage to create a cohesive look. What Does a Colorist Do on a Video Shoot? On a video shoot, the colorist’s role is to ensure that the footage is captured correctly to achieve the desired color grading. Here are some of the tasks that a colorist may undertake during a video shoot: Camera Settings and...