Foundation Digital Media Blog

THE POWER OF EMPOWERING STORIES October 16, 2023  |  Video Production Why They Matter and How They Inspire Positive Change In a world full of diverse perspectives and experiences, empowering stories have emerged as a powerful medium to create a positive impact. These tales of resilience, courage, and personal growth resonate deeply with audiences, inspiring them to overcome challenges and embrace change. In this blog post, we delve into the significance of empowering stories and explore why they matter more than ever before. What Are Empowering Stories? Empowering stories are narratives that celebrate the human spirit and showcase individuals’ triumphs against adversity. They are tales of personal growth, perseverance, and the pursuit of dreams, often highlighting how individuals transform obstacles into opportunities. Such stories instill hope, motivation, and a sense of purpose in their audience, leaving a lasting impression on people’s lives. The Emotional Connection One of...

  EMBRACING CAMERA-TO-CLOUD September 20, 2023  |  Video Production Embracing Camera-to-Cloud: The Time-Saving Revolution in Production In the dynamic world of modern production, time is of the essence. Reducing production time not only boosts efficiency but also saves resources and accelerates time-to-market. With the advent of cutting-edge technology, the integration of Camera-to-Cloud solutions has emerged as a game-changer in the industry. This transformative approach empowers businesses to shorten production time significantly, optimizing workflows, and fostering collaboration. In this blog post, we will explore how Camera-to-Cloud is revolutionizing the production landscape and why it’s essential for businesses to embrace this innovative technology. Streamlining Data Transfer Traditionally, the process of transferring data from cameras to the central production hub was cumbersome and time-consuming. Camera-to-Cloud technology eliminates the need for physical media o...

  FINAL CUT PRO VERSION 10.6.7 UPDATE August 30, 2023  |  Video Production Unveiling the Cutting Edge: Final Cut Pro Version 10.6.7 Update For video editing enthusiasts and professionals, Final Cut Pro has been the epitome of innovation and efficiency. With each update, Apple strives to enhance the editing experience further. And now, with the much-awaited release of  Final Cut Pro Version 10.6.7 , users are in for a treat. This update brings a host of exciting features and improvements, setting a new standard for video editing software. Enhanced Performance and Stability   One of the primary focuses of Final Cut Pro Version 10.6.7 is improved performance and stability. Apple has fine-tuned the application, making it more responsive and reliable, even when handling complex projects and high-resolution footage. This means editors can now concentrate on their creative process without worrying about potential crashes or slowdowns. ProRes RAW Support With the Versio...

  LENS SPOTLIGHT: SONY’S 24-70 G MASTER August 9, 2023  |  Video Production Sony’s 24-70 G Master Sony, a leading name in the world of imaging and electronics, has once again stunned the photography community with its latest masterpiece – the  Sony 24-70mm G Master lens . This versatile lens has been designed to cater to the needs of professional photographers and enthusiasts alike, offering an unparalleled combination of superior optics, cutting-edge technology, and exceptional build quality. In this blog post, we will explore the key features and advantages of the Sony 24-70mm G Master lens, highlighting why it has become the go-to choice for capturing breathtaking moments across various genres of photography. Unparalleled Optics and Image Quality One of the standout features of the Sony 24-70mm G Master lens is its exceptional optical performance. The lens boasts a complex optical design with aspherical, ED (Extra-low Dispersion), and Super ED glass elements, effe...

  THE POWER OF VIDEO IN HEALTHCARE MARKETING August 1, 2023  |  Video Production Video Storytelling Builds Trust with Prospective Patients and Healthcare Professionals In today’s digital age, healthcare providers face numerous challenges in gaining the trust of prospective patients and  healthcare professionals . With an abundance of information available online, it has become essential for healthcare organizations to employ video in healthcare marketing strategies to connect with their target audience effectively. One such powerful approach is leveraging the combined strength of video and storytelling. In this blog post, we will explore how the integration of video and storytelling can significantly impact trust-building efforts within the healthcare industry. In recent years,  video has emerged as a dynamic tool for healthcare marketing.  Patients and professionals alike prefer engaging visual content over lengthy texts. Video allows healthcare providers ...

  MEET THE CREW: DIRECTOR OF PHOTOGRAPHY July 18, 2023  |  Video Production What Is a DP? If you’re new to the world of video production, you may have heard the term “DP” thrown around quite a bit. So, what exactly does a DP do on a video production shoot? In short, the DP (director of photography) is responsible for the overall look and feel of the video. The DP is essentially the head crew member on location. They work closely with the client to bring their vision to life through the use of camera angles, lighting, and composition. The DP is responsible for creating the visual style of the video and ensuring that each shot is properly framed and lit. Another role of the DP is to work with the client to create a shot list (when applicable). This is essentially a list of all the shots that will be required to tell the story of the video. The shot list includes details such as the camera angle, lens, and framing for each shot. It is the DP’s job to ensure that all of the s...

  VIDEO DOCUMENTARIES July 5, 2023  |  Video Production Video Documentaries are powerful storytelling tools They have the ability to educate, entertain, and  inspire audiences around the world.  Whether you’re an aspiring filmmaker or an experienced documentary producer, pricing your project can be a challenging task. In this blog post, we’ll explore some of the factors that go into pricing a video documentary, and provide you with some tips on how to effectively price your project. Determine Your Video Documentary Budget The first step in pricing your video documentary is to determine your budget. This will give you an idea of how much money you have available to spend on your project. Your budget should include everything from pre-production costs such as research and development to production costs such as crew and equipment, to post-production costs such as editing and sound design. When determining your budget, it’s important to be realistic about what you ...